{"title":"Prima LVT Flooring","description":"\u003cp\u003eOur entry level Prima LVT range is aimed at delivering a living surface finish that feels like a natural wood flooring.\u003c\/p\u003e","products":[{"product_id":"prima-autumn-oak","title":"Autumn Oak","description":"\u003cp\u003eOur entry level Prima LVT range is aimed at delivering a living surface finish that feels like a natural wood flooring.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eFormat: Plank, 915 x 152 mm\u003c\/li\u003e\n\u003cli\u003eThickness: 2.5mm\u003c\/li\u003e\n\u003cli\u003eWear layer: 0.3mm\u003c\/li\u003e\n\u003cli\u003eClass 33\/42 (heavy commercial) wear rating\u003c\/li\u003e\n\u003cli\u003eR10 slip resistance · Class 1 fire rating\u003c\/li\u003e\n\u003cli\u003e30-year residential warranty\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cem\u003ePriced per m², enter the number of square metres you need at checkout. Want to see it first? Email \u003ca href=\"mailto:hello@lvtflooringdirect.uk\"\u003ehello@lvtflooringdirect.uk\u003c\/a\u003e for free samples.\u003c\/em\u003e\u003c\/p\u003e","brand":"Ambiance","offers":[{"title":"Default Title","offer_id":58467977527641,"sku":"LVT-PRIMA-AUTUMN-OAK","price":76.79,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1060\/2364\/9625\/files\/sw-prima-autumn-oak_cbdda573-7904-4227-a3eb-a97871d988db.jpg?v=1783002739"},{"product_id":"prima-azzura-grey","title":"Azzura Grey","description":"\u003cp\u003eOur entry level Prima LVT range is aimed at delivering a living surface finish that feels like a natural wood flooring.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eFormat: Plank, 915 x 152 mm\u003c\/li\u003e\n\u003cli\u003eThickness: 2.5mm\u003c\/li\u003e\n\u003cli\u003eWear layer: 0.3mm\u003c\/li\u003e\n\u003cli\u003eClass 33\/42 (heavy commercial) wear rating\u003c\/li\u003e\n\u003cli\u003eR10 slip resistance · Class 1 fire rating\u003c\/li\u003e\n\u003cli\u003e30-year residential warranty\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cem\u003ePriced per m², enter the number of square metres you need at checkout. Want to see it first? Email \u003ca href=\"mailto:hello@lvtflooringdirect.uk\"\u003ehello@lvtflooringdirect.uk\u003c\/a\u003e for free samples.\u003c\/em\u003e\u003c\/p\u003e","brand":"Ambiance","offers":[{"title":"Default Title","offer_id":58467977691481,"sku":"LVT-PRIMA-AZZURA-GREY","price":76.79,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1060\/2364\/9625\/files\/sw-prima-azzura-grey_0e9aedf0-5664-4d4f-8bd5-9c14bd3582ac.jpg?v=1783002741"},{"product_id":"prima-burnt-oak","title":"Burnt Oak","description":"\u003cp\u003eOur entry level Prima LVT range is aimed at delivering a living surface finish that feels like a natural wood flooring.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eFormat: Plank, 915 x 152 mm\u003c\/li\u003e\n\u003cli\u003eThickness: 2.5mm\u003c\/li\u003e\n\u003cli\u003eWear layer: 0.3mm\u003c\/li\u003e\n\u003cli\u003eClass 33\/42 (heavy commercial) wear rating\u003c\/li\u003e\n\u003cli\u003eR10 slip resistance · Class 1 fire rating\u003c\/li\u003e\n\u003cli\u003e30-year residential warranty\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cem\u003ePriced per m², enter the number of square metres you need at checkout. Want to see it first? Email \u003ca href=\"mailto:hello@lvtflooringdirect.uk\"\u003ehello@lvtflooringdirect.uk\u003c\/a\u003e for free samples.\u003c\/em\u003e\u003c\/p\u003e","brand":"Ambiance","offers":[{"title":"Default Title","offer_id":58467977855321,"sku":"LVT-PRIMA-BURNT-OAK","price":76.79,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1060\/2364\/9625\/files\/sw-prima-burnt-oak_295d9c2a-7623-4a32-8d7f-3164e87859a2.jpg?v=1783002743"},{"product_id":"prima-champagne-oak","title":"Champagne Oak","description":"\u003cp\u003eOur entry level Prima LVT range is aimed at delivering a living surface finish that feels like a natural wood flooring.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eFormat: Plank, 915 x 152 mm\u003c\/li\u003e\n\u003cli\u003eThickness: 2.5mm\u003c\/li\u003e\n\u003cli\u003eWear layer: 0.3mm\u003c\/li\u003e\n\u003cli\u003eClass 33\/42 (heavy commercial) wear rating\u003c\/li\u003e\n\u003cli\u003eR10 slip resistance · Class 1 fire rating\u003c\/li\u003e\n\u003cli\u003e30-year residential warranty\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cem\u003ePriced per m², enter the number of square metres you need at checkout. Want to see it first? Email \u003ca href=\"mailto:hello@lvtflooringdirect.uk\"\u003ehello@lvtflooringdirect.uk\u003c\/a\u003e for free samples.\u003c\/em\u003e\u003c\/p\u003e","brand":"Ambiance","offers":[{"title":"Default Title","offer_id":58467977953625,"sku":"LVT-PRIMA-CHAMPAGNE-OAK","price":76.79,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1060\/2364\/9625\/files\/sw-prima-champagne-oak_2fa6ebe0-8140-4d14-937b-90e2aab326ff.jpg?v=1783002745"},{"product_id":"prima-cyprus-umber","title":"Cyprus Umber","description":"\u003cp\u003eOur entry level Prima LVT range is aimed at delivering a living surface finish that feels like a natural wood flooring.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eFormat: Plank, 915 x 152 mm\u003c\/li\u003e\n\u003cli\u003eThickness: 2.5mm\u003c\/li\u003e\n\u003cli\u003eWear layer: 0.3mm\u003c\/li\u003e\n\u003cli\u003eClass 33\/42 (heavy commercial) wear rating\u003c\/li\u003e\n\u003cli\u003eR10 slip resistance · Class 1 fire rating\u003c\/li\u003e\n\u003cli\u003e30-year residential warranty\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cem\u003ePriced per m², enter the number of square metres you need at checkout. Want to see it first? Email \u003ca href=\"mailto:hello@lvtflooringdirect.uk\"\u003ehello@lvtflooringdirect.uk\u003c\/a\u003e for free samples.\u003c\/em\u003e\u003c\/p\u003e","brand":"Ambiance","offers":[{"title":"Default Title","offer_id":58467978084697,"sku":"LVT-PRIMA-CYPRUS-UMBER","price":76.79,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1060\/2364\/9625\/files\/sw-prima-cyprus-umber_2de7588c-59b9-4dc5-ac8a-9902c91887b4.jpg?v=1783002746"},{"product_id":"prima-dovecote-oak","title":"Dovecote Oak","description":"\u003cp\u003eOur entry level Prima LVT range is aimed at delivering a living surface finish that feels like a natural wood flooring.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eFormat: Plank, 915 x 152 mm\u003c\/li\u003e\n\u003cli\u003eThickness: 2.5mm\u003c\/li\u003e\n\u003cli\u003eWear layer: 0.3mm\u003c\/li\u003e\n\u003cli\u003eClass 33\/42 (heavy commercial) wear rating\u003c\/li\u003e\n\u003cli\u003eR10 slip resistance · Class 1 fire rating\u003c\/li\u003e\n\u003cli\u003e30-year residential warranty\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cem\u003ePriced per m², enter the number of square metres you need at checkout. Want to see it first? Email \u003ca href=\"mailto:hello@lvtflooringdirect.uk\"\u003ehello@lvtflooringdirect.uk\u003c\/a\u003e for free samples.\u003c\/em\u003e\u003c\/p\u003e","brand":"Ambiance","offers":[{"title":"Default Title","offer_id":58467978215769,"sku":"LVT-PRIMA-DOVECOTE-OAK","price":76.79,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1060\/2364\/9625\/files\/sw-prima-dovecote-oak_745563d4-9595-428e-a68f-695647a467ad.jpg?v=1783002747"},{"product_id":"prima-florence","title":"Florence","description":"\u003cp\u003eOur entry level Prima LVT range is aimed at delivering a living surface finish that feels like a natural wood flooring.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eFormat: Plank, 915 x 152 mm\u003c\/li\u003e\n\u003cli\u003eThickness: 2.5mm\u003c\/li\u003e\n\u003cli\u003eWear layer: 0.3mm\u003c\/li\u003e\n\u003cli\u003eClass 33\/42 (heavy commercial) wear rating\u003c\/li\u003e\n\u003cli\u003eR10 slip resistance · Class 1 fire rating\u003c\/li\u003e\n\u003cli\u003e30-year residential warranty\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cem\u003ePriced per m², enter the number of square metres you need at checkout. Want to see it first? Email \u003ca href=\"mailto:hello@lvtflooringdirect.uk\"\u003ehello@lvtflooringdirect.uk\u003c\/a\u003e for free samples.\u003c\/em\u003e\u003c\/p\u003e","brand":"Ambiance","offers":[{"title":"Default Title","offer_id":58467978314073,"sku":"LVT-PRIMA-FLORENCE","price":76.79,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1060\/2364\/9625\/files\/sw-prima-florence_9c137dda-0815-4d8a-b07e-be86c11f055d.jpg?v=1783002749"},{"product_id":"prima-hannah","title":"Hannah","description":"\u003cp\u003eOur entry level Prima LVT range is aimed at delivering a living surface finish that feels like a natural wood flooring.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eFormat: Plank, 915 x 152 mm\u003c\/li\u003e\n\u003cli\u003eThickness: 2.5mm\u003c\/li\u003e\n\u003cli\u003eWear layer: 0.3mm\u003c\/li\u003e\n\u003cli\u003eClass 33\/42 (heavy commercial) wear rating\u003c\/li\u003e\n\u003cli\u003eR10 slip resistance · Class 1 fire rating\u003c\/li\u003e\n\u003cli\u003e30-year residential warranty\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cem\u003ePriced per m², enter the number of square metres you need at checkout. Want to see it first? Email \u003ca href=\"mailto:hello@lvtflooringdirect.uk\"\u003ehello@lvtflooringdirect.uk\u003c\/a\u003e for free samples.\u003c\/em\u003e\u003c\/p\u003e","brand":"Ambiance","offers":[{"title":"Default Title","offer_id":58467978412377,"sku":"LVT-PRIMA-HANNAH","price":76.79,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1060\/2364\/9625\/files\/sw-prima-hannah_8ed8937d-8f38-49d4-9556-398d32744bfb.jpg?v=1783002751"},{"product_id":"prima-loire","title":"Loire","description":"\u003cp\u003eOur entry level Prima LVT range is aimed at delivering a living surface finish that feels like a natural wood flooring.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eFormat: Plank, 915 x 152 mm\u003c\/li\u003e\n\u003cli\u003eThickness: 2.5mm\u003c\/li\u003e\n\u003cli\u003eWear layer: 0.3mm\u003c\/li\u003e\n\u003cli\u003eClass 33\/42 (heavy commercial) wear rating\u003c\/li\u003e\n\u003cli\u003eR10 slip resistance · Class 1 fire rating\u003c\/li\u003e\n\u003cli\u003e30-year residential warranty\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cem\u003ePriced per m², enter the number of square metres you need at checkout. Want to see it first? Email \u003ca href=\"mailto:hello@lvtflooringdirect.uk\"\u003ehello@lvtflooringdirect.uk\u003c\/a\u003e for free samples.\u003c\/em\u003e\u003c\/p\u003e","brand":"Ambiance","offers":[{"title":"Default Title","offer_id":58467978543449,"sku":"LVT-PRIMA-LOIRE","price":76.79,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1060\/2364\/9625\/files\/sw-prima-loire_ba2bbb6e-80b7-420e-bcb9-4593559a0570.jpg?v=1783002752"},{"product_id":"prima-pearl-grey","title":"Pearl Grey","description":"\u003cp\u003eOur entry level Prima LVT range is aimed at delivering a living surface finish that feels like a natural wood flooring.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eFormat: Plank, 915 x 152 mm\u003c\/li\u003e\n\u003cli\u003eThickness: 2.5mm\u003c\/li\u003e\n\u003cli\u003eWear layer: 0.3mm\u003c\/li\u003e\n\u003cli\u003eClass 33\/42 (heavy commercial) wear rating\u003c\/li\u003e\n\u003cli\u003eR10 slip resistance · Class 1 fire rating\u003c\/li\u003e\n\u003cli\u003e30-year residential warranty\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cem\u003ePriced per m², enter the number of square metres you need at checkout. Want to see it first? Email \u003ca href=\"mailto:hello@lvtflooringdirect.uk\"\u003ehello@lvtflooringdirect.uk\u003c\/a\u003e for free samples.\u003c\/em\u003e\u003c\/p\u003e","brand":"Ambiance","offers":[{"title":"Default Title","offer_id":58467978641753,"sku":"LVT-PRIMA-PEARL-GREY","price":76.79,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1060\/2364\/9625\/files\/sw-prima-pearl-grey_3b602de7-02c4-4c74-8b3c-dae2cf0473b3.jpg?v=1783002753"},{"product_id":"prima-rouen","title":"Rouen","description":"\u003cp\u003eOur entry level Prima LVT range is aimed at delivering a living surface finish that feels like a natural wood flooring.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eFormat: Plank, 915 x 152 mm\u003c\/li\u003e\n\u003cli\u003eThickness: 2.5mm\u003c\/li\u003e\n\u003cli\u003eWear layer: 0.3mm\u003c\/li\u003e\n\u003cli\u003eClass 33\/42 (heavy commercial) wear rating\u003c\/li\u003e\n\u003cli\u003eR10 slip resistance · Class 1 fire rating\u003c\/li\u003e\n\u003cli\u003e30-year residential warranty\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cem\u003ePriced per m², enter the number of square metres you need at checkout. Want to see it first? Email \u003ca href=\"mailto:hello@lvtflooringdirect.uk\"\u003ehello@lvtflooringdirect.uk\u003c\/a\u003e for free samples.\u003c\/em\u003e\u003c\/p\u003e","brand":"Ambiance","offers":[{"title":"Default Title","offer_id":58467978805593,"sku":"LVT-PRIMA-ROUEN","price":76.79,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1060\/2364\/9625\/files\/sw-prima-rouen_b4440153-1899-479e-ba5e-68ba44f6b63a.jpg?v=1783002755"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1060\/2364\/9625\/collections\/iStock-1194686012_Azzura_Grey.jpg?v=1782998497","url":"https:\/\/www.lvtflooringdirect.uk\/collections\/prima.oembed","provider":"LVT Flooring Direct","version":"1.0","type":"link"}